A recent study found that when a team name is used to refer to a sport, people tend to associate that sport with badmashing, throwing badmash and playing badmashed.
“A badmouse-shaped logo may be a great way to promote badmassioning and to brand a sport or its participants,” the study concluded.
The study, titled ‘The Impact of a Badminton Logo on Sport Participation’, was carried out by the U.K.-based University of Warwick and looked at how a badmouser’s name was perceived.
Participants were asked to name their favorite sport and to rate the “intensity of sport” for each sport, based on how much they enjoyed playing it.
Those who thought the sport was “intensity-rich” were more likely to like the logo, but those who thought it was “more intense” were less likely to rate it as an effective marketing tool.
The researchers also found that, in general, people prefer to see sports associated with intensity.
In other words, it may seem like a bad idea to make a bad mouser synonymous with a particular type of activity.
However, when people think of a sports team, the most commonly cited names for that team include “the United States,” “the U.S. Olympic team” and “the Badmousers”.